Healthy culture = engagement = results

018 building culture

Culture is not about mandating “fun” team activities, it’s the shared values, beliefs, and behaviours that shape how employees interact and work together.

In remote settings, work culture is built by how you interact and collaborate virtually. It's about creating an environment where team members feel connected and engaged despite not sharing a physical space.

Why it matters

When you emphasise values-based behaviours, team members are more likely to support one another, make decisions that reflect the company’s principles and feel a sense of belonging and purpose. All these things are essential for retaining talent and driving long-term success in a remote work environment.

Take Action

Building a strong work culture in remote teams requires deliberate effort and strategic planning. Here are some strategies to consider:

  1. Effective communication: take advantage of various communication tools to ensure that everyone stays connected. Agree with your team on preferred ways of staying in touch which may include video calls, chat platforms or collaborative software.
  2. Clear expectations: clearly define roles, responsibilities, and expectations from the outset. This helps avoid confusion and ensures everyone knows what is expected of them. Define what living up to the team and organisation values looks like in a remote setting. For example, if fairness is a key value, describe how team members can effectively demonstrate fairness in their work.
  3. Regular check-ins: schedule regular one-on-one meetings with team members to discuss their progress, address concerns, and provide feedback. Regular check-ins help you address any issues that arise within the team promptly before they escalate.
  4. Team building activities: organise virtual team-building activities such as virtual coffee breaks to foster camaraderie. Even just taking a moment at the beginning or end of regular calls to chat about personal things can help to build a sense of belonging and care for one another.
  5. Recognition and rewards: recognise individual achievements and celebrate milestones to boost morale.
  6. Professional development: encourage continuous learning by providing opportunities for professional growth.

Measuring cultural impact

So how do you know if your efforts are working? There are a few ways to track impact over time in your remote team:

  1. Employee surveys: conduct regular surveys to gauge employee satisfaction levels regarding various aspects such as communication quality or teamwork dynamics.
  2. Turnover rates: monitor turnover rates closely; high turnover may indicate underlying cultural issues that need addressing.
  3. Performance metrics: analyse performance metrics like productivity levels or project completion rates over time; improvements may signal positive cultural changes.
  4. Feedback mechanisms: implement feedback mechanisms allowing employees to voice concerns anonymously if needed; this provides valuable insights into potential areas requiring improvement.

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